SOFT SAVING ISN’T LAZY—IT’S GEN Z SMART

Soft Saving Isn’t Lazy—It’s Gen Z Smart

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success adhered to a familiar pattern: earn progressively, conserve strongly, purchase a home, and prepare for retired life. However Gen Z is coming close to money with a fresh viewpoint. Instead of focusing only on long-term build-up, this generation is focusing on equilibr

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